The Mods of today
The Mods subculture hit the world in the late ’50s – early ’60s. It all started in London, as many other trends. It was really easy to recognize them by their way of dressing and the way of behaving. They were looking sharp, wearing carefully chosen clothes (often tailor made suits), they were crazed about scooter and trying to find new and original ways to customize them. They were the British working class, so they had money to support their lifestyle. Dancing in the clubs on swing and jazz music, usually fueled with amphetamines, was their favorite way to have fun.
Their lifestyle was captured in many movies, but the most representative one was “Quadrophenia” (I promise I will get back to this movie in another post).
As we all know, history has a way of repeating itself and maybe fashion is the prove of that. After many decades the Mods are back, they are in the magazines and in the advertising campaigns. We love their looks and so we applaud the people that made this possible. Maybe the trend is not going to go further then the pages of the magazines, but it’s like a fresh breath of air (oh, yeah, somebody inhaled it before us, many years ago, but after all the winters, now it’s fresh again).
Photographer – Emma Summerton; Styling - Patti Wilson, Model - Aymeline Valade, Makeup - Dotti
Harper’s Bazaar Spain
Photographer – Txema Yeste, Styling - Melania Pan, Model – Ginta Lapina, Hair - Olivier Lebrun (See Management), Makeup - Christopher Kam
Photographer - Steven Klein, Styling - Grace Coddington, Models - Carolyn Murphy and Karen Elson